Microsoft Ads campaigns: Bing ads for online stores
Microsoft Advertising is an effective alternative to Google Ads, helping you reach millions of users across the Bing search engine and Microsoft partner network.
With lower competition and often lower cost-per-click (CPC) rates than Google Ads, Microsoft Advertising is a powerful solution for businesses looking to increase product visibility, attract new customers, and grow online sales.
Why Choose Us to Manage Your Microsoft Advertising Campaigns?
Lower Cost Per Click and Better Budget Efficiency
Lower competition in Microsoft Advertising often results in lower click costs, allowing you to use your budget more efficiently and generate more valuable traffic.
Attract New Customers Through Bing and the Microsoft Network
Microsoft Advertising helps you reach users beyond Google, allowing you to connect with new audiences and expand your market reach with lower competition.
Access to a High-Value Audience
The Microsoft Audience Network gives you access to users actively searching for products and services online—helping you reach high-intent customers more effectively.
Unique B2B Targeting with LinkedIn
Integration with LinkedIn allows you to target ads based on job title, industry, and company size—helping you reach decision-makers and professionals with greater precision.
Better Engagement with High-Intent Customers
Microsoft Advertising helps you reach users who are ready to buy, generating high-quality traffic and strong engagement with your ads.
Full Control Over Your Budget and Campaign Performance
You have complete control over your bids and advertising budget, while detailed reports and analytics tools help you optimize campaigns for the best possible results.
Launch a Microsoft Bing Ads Campaign and Increase Conversions
Increase Sales in Your Online Store
Bing search ads help attract more customers to your store and drive sales growth.
Generate More Phone calls
Campaigns with click-to-call features and a “Call Now” button encourage customers to contact your business directly.
Increase In-store Visits
Local ads on Bing Maps help potential customers find and visit your store or service location more easily.
Increase Contact Form Submissions
Bing Ads campaigns direct users to your website’s contact form, helping you generate more inquiries and potential customers online.
Benefits of Microsoft Bing Ads for Your Business
Higher Click-Through Rates (CTR)
Bing campaigns can deliver strong click-through rates, helping attract more users interested in your products or services.
Lower Cost Per Click
Advertising on Bing Ads is both effective and cost-efficient, often offering a lower average CPC than Google Ads.
Keyword planning
Microsoft Keyword Planner helps identify effective keywords and estimate bid costs.
Less Competition, Greater Reach
With fewer advertisers competing for visibility than on Google Ads, Bing Ads campaigns can help you reach potential customers more effectively and increase your chances of generating clicks.
Precise Ad Targeting
Bing Ads allows you to target specific locations, devices, and audience demographics to reach the right customers more effectively.
Accurate Conversion Tracking
Bing Ads conversion tracking lets you monitor the entire customer journey—from click to purchase—helping you measure campaign performance and optimize results more effectively.
Compelling Product Presentation
We capture customers’ attention with visually engaging product ads on Bing Ads.
Various Ad Formats
We choose the most effective ad formats – from text and product ads to display campaigns – and tailor them to your business goals.
Goal and Strategy Planning
We develop a cohesive strategy designed to help your campaigns achieve specific business goals more effectively.
Our Bing Ads Services
Campaign Analysis and Strategy
Before launching a Bing Ads campaign, we conduct a detailed analysis of the market, competitor activity, and target audience behavior. Based on these insights, we develop a personalized advertising strategy tailored to your business goals.
Defining Advertising Campaign Goals
We define Bing Ads campaign goals that support your business growth—helping you increase sales, attract new customers, and strengthen brand awareness.
Creating Effective Ads
We create compelling text and image ads for Bing Ads, tailored to user intent and high-performing keywords that drive traffic and conversions to your online store.
Audience Targeting
We precisely target Bing Ads campaigns based on audience behavior, demographics, devices, locations, and keywords to reach users most likely to convert.
Optimizing Ad Variations and Keywords
We test and refine different ad variations and keyword strategies to maximize campaign performance and improve results.
Improving Ad Quality and Performance
We analyze campaign performance and implement data-driven improvements to increase user engagement and conversion rates.
Conversion and ROAS Reporting
We accurately measure Bing Ads campaign performance, track ROI (Return On Investment) and ROAS (Return On Ad Spend), and identify the actions that deliver the highest value.
Testing Different Ad and Keyword Variations
We test multiple ad and keyword variations to identify the combinations that deliver the best performance and maximize sales results.
Types of Bing Ads Campaigns for Online Stores
Bing Ads campaigns help you reach new customers across the Microsoft network. With a variety of ad formats, you can increase brand visibility, drive sales, and run highly targeted campaigns while maintaining full control over your budget.
Advertising on the Bing Search Engine
Bing search campaigns help you reach users at the exact moment they are searching for products you offer. Your ads appear in search results for keywords related to your product range, increasing the chances of attracting high-intent customers ready to make a purchase. Text ads in Bing Ads can also include call-to-action extensions—interactive elements that improve visibility, increase engagement, and boost click-through rates (CTR).
Bing Product Ads
Bing Product Ads are an ideal solution for online stores looking to showcase their products in a visually engaging way. Your products appear directly in search results alongside images, prices, and store information—helping attract attention and increase click-through rates. By matching ads to relevant user searches, Bing Ads helps drive qualified traffic and increase sales of specific products, making it an effective and cost-efficient advertising channel for e-commerce businesses.
Display Banner Campaigns
Banner campaigns on the Microsoft Audience Network help you reach users across websites they visit every day—including news portals, lifestyle platforms, and niche industry sites. With visually engaging banners, you can build brand awareness, promote new products, and remind potential customers about your store and offers. Display campaigns are also an excellent complement to search advertising, helping strengthen brand recognition and drive additional traffic to your online store.
Microsoft Ads Remarketing
Remarketing campaigns in Bing Ads allow you to reconnect with users who visited your online store but didn’t complete a purchase. With personalized ads, you can remind potential customers about viewed products, promote similar offers, or encourage them to return with special promotions. Remarketing campaigns help increase conversion rates, recover lost sales opportunities, and maximize the value of your website traffic.
Performance Ads Campaigns
Performance Ads campaigns are designed to maximize results—increasing clicks, conversions, and online sales. Using advanced artificial intelligence, these campaigns automatically create, test, and optimize ads across multiple Microsoft platforms. With precise targeting and real-time data analysis, ads reach users at the moments they are most likely to convert. This makes Performance Ads an ideal solution for businesses focused on measurable results and strong return on investment (ROI).
Multimedia Ads
This ad format combines the impact of video with rich multimedia experiences across Bing search results and the Microsoft network. It’s a dynamic solution designed to capture attention, showcase products or services, and strengthen brand engagement. Video ads can appear on Bing, Microsoft partner websites, and Smart TV apps, helping increase reach, visibility, and brand recognition.
How Does Advertising on Microsoft Ads Work?
Market Analysis and Campaign Strategy
Keyword selection tailored to the target audience
Campaign goal definition and strategy development
Bing Ads account setup
Competitor analysis and budget optimization
Campaign objective planning: sales, leads, and website traffic
Campaign Creation and Configuriation
Creation of engaging text and display ads
Geographic and demographic targeting
Daily budget setup
Selection of high-performing keywords
Creation of effective ad headlines and copy
Clear and compelling calls to action
Campaign Optimization and Performance Reporting
A/B testing of ad variations
Campaign scaling for improved performance
Campaign budget management
Campaign performance analysis and optimization
Bid strategy optimization
Remarketing audience creation
Ongoing performance monitoring
Regular performance reporting
Bing Ads 
Competitor and customer analysis
Campaign goal and needs assessment
Advertising strategy development
Unlimited ad groups and keyword campaigns
Ad performance optimization
Campaign expansion with new ad groups, ads, and keywords
Geographic targeting by region, city, and local area
Comprehensive setup of advertising accounts, events, and conversion tracking
Preparation of advertising creatives: graphics, copy, and video
Selection of high-performing keywords
Selection of the most effective ad formats
Ad extension setup
Ad performance testing and result tracking
Campaign cost optimization
Remarketing audience creation
Conversion and revenue analysis
Landing page analysis and optimization recommendations
Strategic recommendations for further growth and development
Ongoing campaign performance monitoring
Campaign performance reporting
Installation of tracking tools for Tag Manager, Bing Webmaster Tools, and Google Analytics
Support with Microsoft Merchant Center setup
Monthly reporting on completed work and campaign results
SMART PACKAGE
For service-based businesses and small local stores. Effectively increases visibility.
Open-ended contract with a 1-month notice period.
Advertising budget from 1,000 PLN
to 3,500 PLN per month
590 PLN
Monthly
BUSINESS PACKAGE
Ideal for companies and stores looking to quickly expand their reach and sales throughout Poland.
Open-ended contract with a 1-month notice period.
Advertising budget from 3,500 PLN
to 7,500 PLN / month
1,090 PLN
Monthly
PREMIUM PACKAGE
For large online stores with a wide product range. Ensures maximum effectiveness.
Indefinite-term contract with a 1-month notice period.
Advertising budget of 7,500 PLN or more per month
1,990 PLN
Monthly
Stages of the Advertising Campaign:
Market Research and Strategy Development
We begin with a detailed analysis of the market, competitor activity, and user behavior on Bing. These insights form the foundation of a campaign strategy designed to support your business goals and help your brand stand out across the Microsoft network.
Keyword Selection and Campaign Creation
We develop a targeted keyword strategy aligned with customer search intent. We then create engaging ads and extensions designed to improve visibility and campaign performance in Bing search results.
Campaign Launch and Configuration
We manage the complete campaign setup—from targeting configuration and budget optimization to the implementation of text ads. Every element is tailored to your industry to ensure your ads reach the right audience and deliver the highest possible return on investment (ROI).
A/B Testing and Ongoing Optimization
After launch, we continuously test different ad variations and keywords to identify the highest-performing combinations. We optimize campaigns for performance, cost efficiency, and conversions to maximize the return on your advertising budget.
Reporting and Long-Term Development
We provide transparent reports highlighting campaign performance and key metrics. Based on these insights, we develop strategic recommendations and action plans to ensure your Bing Ads campaigns remain effective, scalable, and continuously growing.
Why Work With Us?
Strategic Approach
Precise targeting and ad personalization help you reach users genuinely interested in your offer, increasing the likelihood of attracting new customers.
Transparent Operations
We provide full access to your advertising account and campaign settings. Our reports are clear, detailed, and created using tools you can access at any time.
AI-Powered Optimization
We use artificial intelligence to improve Bing Ads performance through automated bid optimization and precise ad targeting.
Full-Service Support
We support a wide range of advertising goals—from promoting products, services, and events to running local awareness, branding, and sales-focused campaigns.
Benefits of Running Bing Ads Campaigns:
Less Competition, Lower CPC
Click costs are often lower than on Google Ads, helping improve campaign efficiency and overall profitability.
Access to a Unique Audience
Bing Ads allows you to reach users across the Bing search engine and Microsoft Network, including audiences that may be less active on Google.
Better Visibility in the B2B Market
Bing is widely used by professionals and business users, making Bing Ads an effective solution for B2B marketing and sales campaigns.
High-Quality User Traffic
Bing Ads helps attract high-intent users who are more likely to engage with your offers and complete purchases, increasing the value of campaigns for online stores.
Professional Analytics Tools
We use advanced analytics tools that streamline campaign management and enable clear, detailed performance reporting.
Start Growing Your Online Store
Increase your visibility, attract more customers, and boost sales with effective online advertising. Partner with us to gain expert support focused on delivering real results.
Client Testimonials
Dozens of online stores across various industries—from fashion to electronics—have trusted us to grow their sales on Allegro. Thanks to our campaigns, they’ve increased visibility, driven more traffic, and achieved measurable sales growth.
Case Studies and Success Stories
Explore detailed analyses of real results showing how we helped stores increase visibility by up to 300% in just a few months. Each case demonstrates the impact of well-optimized advertising campaigns.
Trusted by Businesses Like Yours
We work with online store owners, marketing teams, partner companies, as well as small and medium-sized businesses, startups, and individual entrepreneurs.
Why Use Microsoft Ads Campaigns?
Microsoft Ads campaigns help you reach a broad and diverse audience across Bing and the Microsoft network. With lower competition and often lower cost-per-click (CPC) rates than Google Ads, Bing Ads can deliver cost-effective traffic and strong campaign performance.
The platform also offers advanced targeting options, including location, demographics, device targeting, and ad scheduling, allowing campaigns to be tailored precisely to your target audience.
Thanks to integration with LinkedIn, Microsoft Ads provides valuable opportunities for B2B marketing by helping you reach professionals, decision-makers, and business audiences more effectively. Continuous optimization and detailed analytics help improve conversions, increase campaign efficiency, and maximize return on investment (ROI).
Frequently Asked Questions About Microsoft Ads Campaigns
What Are the Advantages of Using Microsoft Ads Compared to Google Ads?
Lower click costs and reduced competition are among the key advantages of Microsoft Ads. This often allows businesses to use their advertising budgets more efficiently and achieve a stronger return on investment (ROI). For many companies, Microsoft Ads is an effective alternative or valuable complement to Google Ads campaigns.
How Much Does Advertising on Bing Cost?
The cost of a Bing Ads campaign depends on several factors, including your daily budget, cost-per-click (CPC) bids, industry competitiveness, and ad quality. Bing Ads operates on an auction-based system, giving advertisers full control over how much they want to pay per click. Campaign budgets can be adjusted flexibly, making the platform accessible to both small businesses and larger companies. This flexibility allows you to manage spending efficiently while maintaining full control over your advertising costs.
How Much Does a Click Cost?
The cost per click (CPC) in Bing Ads depends on factors such as industry, keyword competitiveness, and bidding strategy. In many cases, CPC rates are lower than on Google Ads, helping businesses reduce advertising costs while maintaining strong campaign performance. This makes Bing Ads an attractive option for companies looking to promote their products or services more cost-effectively.
What Audience Does Microsoft Ads Reach?
Microsoft Ads campaigns reach users across the Bing search engine and the Microsoft partner network. Advanced targeting options also allow advertisers to connect with professionals and business audiences through integration with LinkedIn. Access to LinkedIn’s professional audience is one of the key advantages of Microsoft Ads, especially for B2B campaigns.
What Ad Formats Are Available in Microsoft Ads?
Microsoft Ads offers a wide range of advertising formats, including text, product, display, and video ads. This flexibility allows campaigns to be tailored to different marketing goals and audience preferences. Using multiple ad formats also helps create a more effective and diversified advertising strategy.
Does Microsoft Ads Allow for Local Targeting?
Yes. Precise geographic targeting is one of the key features of Microsoft Ads. Campaigns can be targeted to specific regions, cities, or local areas, making the platform especially valuable for businesses operating locally or regionally. By narrowing campaigns to relevant audiences, local businesses can compete more effectively with larger companies.
Does Microsoft Ads Offer Remarketing?
Yes. Microsoft Ads remarketing campaigns allow you to reconnect with users who have previously visited your website. By targeting interested audiences with personalized ads, you can increase the likelihood of conversions and encourage potential customers to return and complete their purchase.
What Is the Microsoft Advertising Network?
The Microsoft Advertising Network allows ads to appear across Bing, Microsoft partner websites, and services such as Outlook and MSN. Advertisers can promote products and services through text, display, and video ads, reaching millions of users worldwide. Its broad reach makes Microsoft Advertising an effective platform for expanding into international markets and growing brand visibility.
What Does Running a Bing Ads Campaign Involve?
Comprehensive Bing Ads campaign management begins with strategic planning and keyword selection. In the next stage, tailored text ads and campaign settings are created to match your business goals and target audience. Once the campaign is launched, performance is continuously monitored and optimized to improve effectiveness. Ongoing analysis of results, along with adjustments to budgets, schedules, and bidding strategies, helps maximize performance while maintaining full control over advertising costs. Continuous optimization is essential for long-term campaign growth and success.
