Advertising Campaign Audits Improve Your Ad Performance
Are your advertising campaigns delivering the best possible results? Our advertising account audit provides an in-depth analysis of every aspect of your campaigns to identify inefficiencies, wasted budget, and opportunities for improvement. We help you optimize spending, increase return on investment (ROI), and achieve stronger marketing performance.
Why Should You Run an Advertising Campaign Audit?
Are your campaigns failing to deliver the expected results? Do you feel your advertising budget isn’t being used to its full potential? An audit of your advertising accounts enables a thorough analysis of your Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads campaigns to identify inefficiencies, wasted spend, and opportunities for optimization.
You have been running campaigns for some time but see no clear results
Performance does not improve despite optimization or increased budgets
You want to better control and optimize advertising spend
Your ads are not generating traffic or sales
You want to verify whether your campaigns are being managed correctly
You notice a drop in campaign performance
You are changing strategy or agency
Why Invest in Advertising Account Audits?
Lower costs
eliminate wasted spend and improve profitability
Higher effectiveness
optimize settings, creatives, and bidding strategies to maximize campaign performance
More conversions
reach the right audience with the highest purchase intent
How We Optimize Google Ads / Meta / Bing Campaign Audits for E‑commerce
Effective advertising requires continuous analysis and optimization. During the audit, we evaluate campaign performance at every stage of the customer journey. Our recommendations are based on extensive experience managing hundreds of campaigns and proven industry best practices.
Increased campaign effectiveness
We optimize every element that influences user decisions-from landing pages and calls to action to the entire purchase journey-to deliver better results
Precise audience targeting
We verify whether audience segments are properly defined to ensure ads reach users with the highest purchase potential.
Improved campaign quality
We identify areas that require improvement and provide recommendations on keyword selection, ad settings, and channel strategy.
Higher-quality ads and creatives
We assess ad quality and its relevance to your audience, recommending changes to copy, visuals, and calls to action.
Optimized budget optimization
We review budget allocation and recommend shifting spend toward the most profitable activities within the campaign.
More conversions aligned with your business goals
We ensure your campaigns effectively achieve key objectives-from increasing sales and generating leads to strengthening brand awareness.
Case Study -See Our Clients’ Success
Explore practical examples of how Google Ads supports real business growth. In our case studies, we share specific results achieved for e‑commerce stores – from increased website traffic and improved visibility to higher sales of products and services.
Increased Brand Awareness Through High‑Quality Google Ads Traffic
+7.5k
clicks
+185k
impressions
0.32
avg. CPC
Local Brand Growth with Ads Campaigns and Online Optimization
+925%
ROAS
+1,26 mln
sales
+11,4k
conversions
Higher Sales of Products and Services with Google Ads
+3,5k
clicks
+42,5k
impressions
0,70
avg. CPC
Advertising Account Audits – Our offer
Campaign structure analysis
We review whether your campaigns are properly configured and aligned with best practices for Google Ads (AdWords), Facebook Ads, LinkedIn Ads, and Microsoft Ads.
Audience targeting review
We analyze whether your ads reach the right users and assess how effective your audience segmentation is.
Budget and bid verification
We check whether your budget is being used efficiently and whether bid optimization helps achieve better results.
Ad quality and creative assets
We evaluate the effectiveness of ad content, headlines, CTAs, and visual materials.
Keyword and match type analysis
For Google Ads campaigns, we verify whether keywords are properly selected and ensure the budget isn’t wasted on low-performing search terms.
Ad performance analysis
We assess whether your ads deliver their full potential and reach high-intent users.
What does an advertising account audit include?
Campaign structure and settings
Account structure and campaign organization analysis
Evaluation of targeting settings (audiences, locations, ad scheduling)
Verification of campaign alignment with business objectives
Review of account configuration and analytics tag implementation
Performance and budget optimization
Evaluation of keyword effectiveness and ad creatives
Cost analysis and optimization of CPC, CPA, and ROAS bidding strategies
Identification of unnecessary spend and cost-saving recommendations
Review of reports and user segmentation analysis
Effectiveness and conversions
Analysis of key performance metrics (CTR, ROAS, CPC, conversions)
Evaluation of landing page quality and its impact on campaign results
Identification of issues and recommended corrective actions
Ad quality review
How much does an Ads audit cost and what’s included?
The cost of an advertising audit depends on the number of accounts, their complexity, and the scope of the analysis. Simpler campaigns require less time, while more advanced accounts require a detailed review. The audit includes an evaluation of campaign structure, ad performance, keyword and audience targeting, budget allocation, and conversion results. You will also receive clear optimization recommendations with implementation priorities, helping you focus on the changes that deliver the greatest impact.
Ads Campaign Audit 
Evaluation of the advertising account structure, including campaigns, ad groups, and keywords
Review of remarketing lists and their usage
Analysis of keyword segmentation strategies within ad groups
Verification of audience settings and custom segments
Audit of conversion tracking codes, imported goals, and implementation accuracy
Review of dynamic remarketing tag implementation
Evaluation of the attribution model in use (last click, first click, etc.)
Analysis of ad placements and exclusion of low-quality or irrelevant locations
Review of keyword quality, volume, and match types
Assessment of targeting methods within the display network
Verification of exclusions at campaign, ad group, and keyword list levels
Analysis of ad performance, including headlines and ad copy
Review of ad extensions quality (sitelinks, call extensions, location extensions)
Evaluation of ad content alignment with keywords and landing pages
Conversion optimization review with actionable recommendations
Product feed quality analysis, including titles, descriptions, and pricing accuracy
Overview of factors affecting Quality Score
Analysis of smart campaign usage and effectiveness
Evaluation of bidding strategies and their alignment with campaign objectives
Budget allocation analysis focused on optimal spend efficiency
Recommendations for testing different bidding strategies
Identification of strengths and weaknesses of landing pages used in campaigns
Full review of campaign settings with best practice recommendations
Suggestions for tools supporting campaign management and quality improvement
Evaluation of shopping campaign structure with recommendations aligned to business goals
Recommendations for campaign growth and further optimization
Customized best practice recommendations based on account needs
Verification of the primary advertising campaign objective
Google Ads Campaign Audit
Analysis and optimization of Google Ads campaigns
Review of account configuration
Keyword optimization
Evaluation of ad content quality
Assessment of campaign strategy quality
Landing page performance evaluation
900 PLN
One-time service
Meta Ads Campaign Audit
Analysis and optimization of Facebook and Instagram campaigns
Facebook Pixel verification
Targeting analysis
Ad performance analysis
Ad quality review
Detailed final report
900 PLN
One-time service
Bing Ads Campaign Audit
Analysis and optimization of Bing Ads campaigns
Account settings verification
Keyword selection analysis
Evaluation of ad content quality
Campaign strategy review
Landing page performance analysis
900 PLN
One-time service
Campaign Audit Process
Google Ads account configuration review
We verify the accuracy of your account setup, including campaign structure, budgets, schedules, and integration with analytics tools, to ensure a solid foundation for effective advertising efforts.
Google Ads account settings verification
The process includes an analysis of campaign objectives, strategy development, and the selection of channels and target audiences. We also review the configuration and proper implementation of tracking tags.
Review of active campaigns
We analyze campaign settings, bidding strategies, locations, languages, and advertising networks. We also review ad extensions and keyword exclusions to ensure optimal performance.
Campaign report and recommendations
We evaluate active campaigns in terms of structure, keywords, ad content, and targeting approach, and determine whether current actions effectively support the defined campaign objectives.
Benefits of Working With Us
Operational effectiveness
We efficiently analyze and precisely optimize e-commerce stores to drive measurable results.
Full optimization approach
From keywords and content to the technical aspects of your e-commerce store.
Experience and trust
We have successfully delivered dozens of high-performing Ads campaigns for e-commerce businesses.
Measurable results
Our goal is higher rankings and increased traffic to your online store.
Benefits of an Advertising Account Audit
Advertising budget savings
Reduced ad spend waste and smarter budget allocation
Improved ad performance
Higher CTR, ROAS, and conversions – boosting the effectiveness of your campaigns.
Goal-focused campaign analysis
Analysis of advertising campaigns based on the objectives you want to achieve.
Maximizing return on investment (ROI)
Campaign optimization focused on measurable business results.
Professional analytics tools
We use advanced analytics tools that significantly improve optimization efforts and reporting processes.
Start growing your online store
Increase your visibility on Google, attract more customers, and boost sales through effective optimization. By working with us, you gain a partner specialized in e-commerce and focused on delivering real, measurable results.
Client References
Dozens of online stores across industries—fashion to electronics—have trusted us. Our work improved their search visibility, increased traffic, and delivered real sales growth.
Case Study Success Stories
Read detailed analyses of real results—how we helped stores increase visibility by up to 300% within a few months. Each case proves that well‑planned SEO works.
They trust us
We work with online store owners, marketing departments, partner companies, as well as small and medium-sized businesses, startups, and individual entrepreneurs.
Why is it worth investing in an advertising account audit?
An advertising account audit helps you identify issues, inefficient settings, and optimization opportunities that may be limiting your campaign performance. As a result, you gain confidence that your budget is being used as efficiently as possible and that your advertising efforts deliver measurable results—higher traffic, more conversions, and a stronger return on investment (ROI).
In addition, an audit provides valuable insights into your current strategy, objectives, and targeting, making it easier to adapt campaigns to changing market conditions and audience preferences. Regular audits help prevent wasted ad spend on underperforming activities and enable data-driven improvements that increase brand visibility and drive stronger sales results.
Frequently Asked Questions
Why should I run an audit?
An audit helps identify issues, inefficient activities, and opportunities to improve campaign performance, allowing you to use your advertising budget more effectively and increase your return on investment (ROI).
How often should I perform an audit?
It is recommended to conduct an audit at least once per quarter or before launching a new campaign to continuously optimize performance and avoid unnecessary spend.
What is analyzed during an audit?
The audit covers campaign settings, target audiences, ad creatives, budgets, conversion performance, competitive insights, and optimization recommendations.
Will I receive recommendations after the audit?
Yes. The audit concludes with a detailed report that includes key findings and clear, actionable recommendations to improve campaign effectiveness and performance.
Can an advertising account audit help increase sales?
Yes. By improving campaign settings, refining targeting, and optimizing ads, audit-driven improvements lead to higher performance, increased traffic, more conversions, and ultimately greater sales.
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