Professional SEO Audit for Your Online Store
A comprehensive website analysis is the foundation of an effective SEO audit, which aims to improve the site’s ranking in search results for specific keywords and increase traffic. As part of this process, we identify both the site’s strengths and areas requiring optimization, as well as technical errors. The analysis examines the site’s structure, loading speed, content quality, and link-building strategies, ultimately resulting in a set of recommendations to support effective SEO efforts. For e-commerce platforms, the audit allows for website optimization in accordance with search engine algorithm guidelines, which translates to greater visibility, a higher conversion rate, and a better user experience.
What is an SEO audit?
A thorough review of a website, covering both content and technical aspects, is the essence of an SEO audit. The purpose of this process is to identify issues that may interfere with the proper functioning of the site and weaken its position in search engine rankings. The audit also provides specific optimization recommendations in the form of practical guidelines that help strengthen the site’s presence online.
During the audit, the following are analyzed, among other things:
- current and historical visibility of the website,
- the selection and use of keywords used by potential customers,
- indexing settings for search engine robots (robots.txt),
- the structure of URLs in terms of search engine robots,
- verification of the sitemap in Google Search Console,
- analysis of meta tags (titles, descriptions) in terms of length,
- uniqueness and relevance of phrases, checking the URL structure,
- internal and external linking,
- assessment of content and heading quality and formatting,
- checking page load speed,
- website structure (categories, products, and menus),
- mobile optimization,
- optimization of graphics and content,
- analysis of competitors’ activities,
- correctness of website redirects,
- schema markup,
- duplicate content.
Why and when should you conduct an SEO audit?
The decision to conduct an SEO audit is a strategic step that results in a stronger presence on Google, increased organic traffic, and a higher number of conversions. It is particularly recommended in the following cases:
Why and when should you conduct an SEO audit?
The decision to conduct an SEO audit is a strategic move that results in a stronger presence on Google, increased organic traffic, and a higher number of conversions. It is particularly recommended in the following cases:
- Decline in organic traffic – a sudden or gradual drop in search engine traffic may result from technical errors, outdated content, or linking issues. An audit allows for a precise diagnosis of the cause.
- Low ranking in search results – if the site isn’t ranking in the top 10 for key phrases, the analysis will reveal elements that need improvement (meta tags, URL structure, loading speed).
- New website or redesign – before launching a new site or after a migration, an audit helps prevent carrying over old errors and ensures compliance with Google’s guidelines from day one.
- Competitors are beginning to dominate search results—ranking highest for key phrases and capturing a significant portion of the traffic that could be directed to your site.
- High spending on Google ads – the need for SEO optimization to increase the effectiveness of marketing efforts.
- No conversions despite website traffic – if your site attracts traffic but it doesn’t translate into sales or inquiries.
- Technical issues with the store – the analysis detects, among other things, 404 errors, redirect loops, lack of an SSL certificate, or broken links, which undermine user and Google trust.
- Regular preventive checks – even with stable traffic, it’s worth conducting an audit every 12 months to address new threats and maintain high rankings.
Benefits of an SEO audit
- Recommendations for actions worth incorporating into your future SEO strategy.
- Comprehensive verification of every aspect of the website—from technical foundations to content.
- Identification of both significant issues and minor shortcomings affecting visibility on Google.
- Identification of potential duplicate content and other elements that degrade the quality of the website.
- Data on SEO methods requiring correction and on possible penalties from Google.
- A comprehensive overview of the past and current state of the website’s optimization.
- A comparison of your website with competitors in the industry.
- A reliable, up-to-date diagnosis of your SEO situation.
- Precisely identified issues to be resolved that negatively impact search engine rankings.
- Identification of issues in your online store along with a corrective action plan.
- Significant improvement in the conversion rate.
Benefits of an SEO audit for your online store
Visibility compared to the competition
Thanks to an SEO audit, it is possible to identify barriers that prevent the store from achieving top rankings on Google, resulting in an increase
Improved usability and site speed
Conducting an audit allows us to identify issues related to loading speed and navigation, which translates to a better visitor experience and a lower bounce rate.
Backlink profile
We provide valuable external links pointing to your website, which strengthen its ranking in Google search results.
Content and keyword analysis
Verifying the number of phrases in the TOP 10 and TOP 50 supports content optimization for the most effective keywords, attracting more precisely targeted users interested in your offer.
Our SEO audit offer for your online store
Search engine indexing
We begin the audit by verifying the correct indexing of individual subpages, the crawl budget, the sitemap, the robots.txt configuration, URL architecture and its rationale, as well as duplicate content and redirect mechanisms. We also examine website security, including SSL certificate settings.
Speed and mobile responsiveness
Loading speed and mobile responsiveness are fundamental characteristics of modern websites. We measure website performance based on Google PageSpeed Insights and Lighthouse recommendations, verify resource loading methods, file size optimization, and the use of solutions that enhance the perceived loading speed.
Link verification
Link structure is a key factor determining a website’s ranking position. The audit reveals how external and internal linking strategies impact SEO, which links are beneficial or harmful, and how internal linking architecture organizes subpages. We also examine the organic nature of inbound and outbound links.
Website content analysis
We check the naming conventions, dimensions, and parameters of multimedia files and links, as well as the compliance of Schema markup, Rich Snippets, and Google Rich Cards. We optimize meta titles, descriptions, and tags, analyze the ratio of code to HTML, CSS, and JavaScript content, and verify errors, plugin versions, and library functionality.
Duplicate page verification
We examine the content creation strategy by auditing subpages responsible for the highest traffic, those requiring an update, and so-called “zombie pages,” which are worth getting rid of since they generate negligible traffic. We assess content quality in the context of E-E-A-T guidelines and identify issues related to duplication, lack of uniqueness, or cloaking.
Keyword Analysis
We examine the density of key phrases within the website, focusing on long-tail phrases that drive traffic. We verify rankings for specific keywords, assess the effectiveness of keyword placement strategies, and detect keyword cannibalization and over-optimization.
Strategic Actions
Website evaluation is more than just a technical review. An SEO audit provides key data to support business decisions, such as the feasibility of implementing new services, products, or distribution channels.
Information architecture
We verify the distribution and composition of content across the entire website, paths leading to conversion pages, the depth of the link structure, and the organization of sections (menu, header, main, aside, footer). We also check breadcrumbs, the placement of CTAs, and pagination.
Competitor Analysis
Competition is a natural part of business. An SEO audit reveals which keywords competitors are targeting, what their domain authority is, which subpages drive conversions, where they acquire backlinks, and what marketing campaigns they are running.
What does an SEO audit consist of?
On-page
internal elements within the website, such as site architecture, internal linking structure, content optimization, and meta tags.
Off-page
external elements related to the website’s presence in the online ecosystem, e.g., the value and structure of the backlink profile.
Technical aspects
verification of how Google crawlers index the site, page load speed, responsiveness across devices, and how the site appears in organic search results.
What does an e-commerce SEO audit include?
Technical SEO analysis
Indexing and errors in Google Search Console
Page loading speed
Correctness of URL structure and navigation
Mobile optimization
Website content audit
Optimization of categories and product descriptions
Analysis of headings, meta tags, and content
Duplicate content verification
Internal linking structure
Link and competitor analysis
Evaluation of external link quality (backlinks)
Tips for building authority on Google
Analysis of competing stores and their SEO strategies
Report and recommendations
Detailed PDF report with identified issues
Step-by-step list of corrective actions
Priorities for implementing changes
What does the SEO Audit process look like?
Setting goals
Together, we define key objectives and requirements.
Data collection
We gather the necessary data about your website.
Analyzing your store
We conduct an in-depth SEO audit of keywords and content.
You receive a report
You receive a comprehensive plan for optimization actions.
What does a professional SEO audit include?
The SEO audits we conduct are tailored specifically to the client’s website. As part of the audit, we also develop optimization recommendations, presented as substantive guidelines that support improving the website’s visibility online.
Page load speed – we analyze page load times and identify elements requiring optimization.
Website visibility – we analyze the current and historical visibility of the website in search results to assess the effectiveness of existing SEO efforts.
Key phrases – we select and evaluate the use of keywords that potential customers are searching for, including main and long-tail phrases.
Indexing – we check the settings in the robots.txt file and the indexing configuration to ensure that all relevant subpages are visible to search engines.
URL structure – we evaluate their user-friendliness and search engine-friendliness.
Sitemap – we verify its validity in Google Search Console.
Meta tags – we analyze titles and descriptions for length, uniqueness, and alignment with key phrases.
Link structure – we review the structure of internal and external links, checking their quality and impact on search rankings.
Content and headings – we evaluate uniqueness, quality, formatting, and compliance with SEO guidelines.
Site structure – we analyze the layout of categories, products, and menus in terms of usability for users and search engine crawlers.
Responsiveness – we check the website’s adaptation to mobile devices.
Multimedia optimization – we evaluate graphics and other files in terms of size, quality, and attributes.
Competitor analysis – we compare SEO practices in the industry and identify opportunities for improvement.
Redirects – we verify that they are working correctly to avoid traffic loss.
Structured data (Schema) – we check the implementation of markup that helps search engines interpret content.
Duplicate content – we identify duplicated elements that may negatively impact Google rankings.
SMART SEO AUDIT
The analysis covers up to 50 pages
On-page technical analysis
On-page content analysis
Broken link analysis
Keyword evaluation
SEO strategy evaluation
Full technical analysis of the website
2,900 PLN
One-time service
On-page audit
ECOMMERCE SEO AUDIT
Everything from the SMART SEO AUDIT
The analysis covers up to 100 pages
NAP analysis
Google Penalty Analysis
Domain history analysis
A prepared checklist with tasks to complete
PDF document describing the audit actions
Summary meeting (1 hour)
4,200 PLN
One-time service
On-page and off-page audit
SEO AUDIT FOR CONVERSIONS
Everything from the SMART SEO AUDIT AND E-COMMERCE
Analysis of over 150 pages
PageRank analysis of competitor websites
A prepared checklist with tasks to be completed
PDF document detailing the audit activities
Summary meeting (1 hour)
SEO Audit Conclusions Recommendations
6,400 PLN
One-time service
On-page audit Off-page audit Competitor analysis
Benefits of working with us
We’ll identify technical
errors
We’ll detect key technical issues that are preventing your website from ranking at the top of search results.
We’ll find the best keywords
We’ll identify the optimal keywords your website should rank for to attract more potential customers.
We’ll analyze your competitors
We’ll examine your rivals from an SEO perspective and determine the methods they use to strengthen their presence in organic search results.
Selecting the right number of keywords
A well-chosen keyword strategy attracts users who are genuinely interested in your products or services.
Professional analytical tools
We use advanced analytical tools that significantly streamline and accelerate processes related to SEO optimization and report generation.
Start growing your store with SEO
Boost your visibility on Google, attract more customers, and increase your revenue through effective SEO. Working with us means partnering with e-commerce specialists focused on measurable results.
Client Testimonials
We have earned the trust of dozens of e-commerce platforms across various sectors—from fashion to home appliances and electronics. Thanks to our solutions, they have achieved better search engine rankings, increased traffic, and actual sales growth.
Case studies and success stories
Read detailed descriptions of real results showing how we helped stores increase their visibility by up to 300% within a few months. Each story confirms that well-planned SEO delivers results.
They Trust Us
We work with e-commerce owners, marketing teams, partner companies, as well as the SME sector, startups, and independent entrepreneurs.
Why should you use our Online Store SEO Audit service?
Boost your visibility on Google, attract more customers, and increase your revenue through effective SEO. Working with us means partnering with e-commerce specialists focused on measurable results.
Client Testimonials
We have earned the trust of dozens of e-commerce platforms across various sectors—from fashion to home appliances and electronics. Thanks to our solutions, they have achieved better search engine rankings, increased traffic, and actual sales growth.
See testimonials
Case studies and success stories
Read detailed descriptions of real results showing how we helped stores increase their visibility by up to 300% within a few months. Each story confirms that well-planned SEO delivers results.
View case studies
They Trust Us
We work with e-commerce owners, marketing teams, partner companies, as well as the SME sector, startups, and independent entrepreneurs.
Why should you use our Online Store SEO Audit service?
Conducting an SEO audit is a fundamental step toward strengthening your store’s presence on Google and increasing revenue. This will help you identify which elements of your site are functioning correctly and which require attention, both technically and in terms of content. The audit reveals issues that can hinder organic traffic, such as slow loading times, broken links, or incorrect meta tags.
A thoroughly conducted SEO audit is not just a list of problems, but also specific, prioritized recommendations that enable you to take effective action. By addressing the issues identified in the audit, you can boost your store’s visibility, traffic, and conversion rate without having to invest in paid advertising campaigns. This is a quick way to increase the profitability of your entire e-commerce business.
Frequently Asked Questions About SEO
What is an online store SEO audit?
It is an in-depth review of your e-commerce site in terms of search engine visibility. We examine technical aspects, site architecture, content, keywords, internal linking, SEO issues, and user experience (UX).
Why is it worth conducting an SEO audit of your store?
It helps identify errors that may limit traffic from Google and hinder the sales process. This way, you know which elements need correction to improve visibility, traffic volume, and conversion rates.
What does an SEO audit include?
The audit includes, among other things: technical diagnostics (e.g., loading speed, 404 errors), content optimization evaluation, URL structure, internal linking, compliance with Google guidelines, keyword analysis, and competitor analysis.
Does the audit include a competitor analysis?
Yes, in most cases the audit includes a basic analysis of competitors, which allows you to compare how your store performs against other players in the industry.
Does the audit include the mobile version of the store?
Yes—the audit also covers the site’s performance and functionality on mobile devices, which is crucial for SEO and UX.
