Case Study: Bazar Zdrowia

How a Google Ads Campaign Translated into Real Profit Growth for an Online Store

For an online store specializing in natural products and dietary supplements, we developed an effective marketing strategy based on Google Ads campaigns. Our activities significantly increased the brand’s visibility in search results and contributed to higher online sales. Through continuous campaign optimization and precise budget management, we successfully reduced customer acquisition costs while maximizing return on investment (ROI). The combination of strategic targeting, performance analysis, and ongoing optimization allowed the campaigns to generate measurable and sustainable business growth.

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Bazar Zdrowia is an online store specializing in dietary supplements, natural cosmetics, and products that support a healthy lifestyle. Its product range is designed for customers seeking high-quality, health-focused products for everyday wellness and personal care. The store offers a wide selection of natural foods and healthy products, including nuts, dried fruits, fruit mixes, cold-pressed oils, grains, rice, pasta, and premium nut butters made from 100% nuts.

Services: AdWords

Industry: healthy food

Market: Polish

RESULTS

925%

ROAS

1.26 million

Sales value

11,400

Conversions

Challenges

Despite having an extensive product range, the store struggled with limited visibility in search results and the lack of active advertising campaigns. To improve online performance, it was necessary to implement effective marketing strategies aimed at increasing brand visibility, attracting qualified traffic, and strengthening the store’s online presence.

Improving Visibility for Competitive Healthy Food Keywords
The store had limited visibility for popular search queries related to healthy food and natural products, which reduced its online reach and made it more difficult to attract potential customers through organic search.

Launch of a Product Campaign on Google
We launched product-focused advertising campaigns designed to increase product visibility and drive higher online sales through targeted promotion in Google search results.

Integration with Google Merchant Center
Integrating the product feed with Google Merchant Center enabled automatic synchronization of product data, ensuring that listings and ads remained accurate, up to date, and optimized for Shopping campaigns.

Use of Smart Campaigns
Leveraging automated campaign optimization powered by Google’s algorithms helped improve advertising performance, maximize budget efficiency, and generate stronger sales results.

Campaign Objectives

Increasing Product Visibility on Google
The goal of the campaign was to effectively promote the store’s product range in Google search results through both Google Shopping campaigns and Search Ads. A key objective was to reach users actively searching for dietary supplements, natural cosmetics, and health-focused products with strong purchase intent.

Generating Valuable Traffic and Increasing Completed Purchases
Our goal was to attract users genuinely interested in the store’s products and more likely to complete a purchase. Through carefully selected keywords, precise audience targeting, and tailored advertising messages, the campaigns significantly increased conversion rates and the number of completed transactions.

Improving Google Analytics 4 and Conversion Tracking
To support effective marketing decisions, we implemented a precise conversion tracking and analytics system. This provided the client with real-time insights into campaign performance, user behavior, and the effectiveness of individual marketing activities.

Strategy and Actions

Google Ads Campaign

We launched product-focused campaigns targeting key categories such as dietary supplements, natural cosmetics, and healthy food products to increase product visibility and attract high-intent customers. Selected products received higher bid allocations to maximize their exposure in search results and Shopping campaigns.
At the same time, we implemented Search campaigns tailored to user queries and continuously optimized them based on analytical data and campaign performance. This approach allowed us to use the advertising budget more efficiently while improving traffic quality and conversion potential.

Email Campaign

Using the existing customer database, we created personalized email marketing campaigns featuring carefully selected products tailored to the recipients’ interests and purchasing preferences.
This personalized communication increased customer engagement, improved campaign effectiveness, and contributed to higher conversion rates and stronger sales performance. In addition, the email marketing strategy helped strengthen customer loyalty and increase overall brand recognition.

Results Achieved

The campaign delivered excellent results, generating 173,000 clicks and 14.2 million ad impressions. This strong reach and high level of user interaction confirmed the effectiveness of the advertising strategy and its precise alignment with the interests of the target audience. The results demonstrated high ad relevance, efficient budget utilization, and strong campaign performance. Continuous optimization efforts and a well-structured product feed helped maintain a stable click-through rate (CTR) and a low customer acquisition cost, while the average cost per click (CPC) remained at a highly competitive level of just PLN 0.83.

Main Campaign Results

The campaign included advanced conversion tracking integrated with Google Analytics, enabling detailed real-time analysis of sales performance and the direct impact of advertising activities on revenue generation. Based on conversion path data and user behavior analysis, the campaigns were continuously optimized with a focus on the most profitable keywords and highest-performing audience segments. As a result, the campaign achieved an impressive ROAS of 925.85%, meaning that every 1 PLN invested generated more than 9 PLN in revenue, while maintaining an average conversion cost of just PLN 11.98. The total value of generated sales revenue reached PLN 1.26 million, confirming the high effectiveness of the advertising strategy and campaign optimization efforts. In total, the campaigns generated 11,400 completed transactions.

Product Campaign

When developing the Google Shopping campaign, we carefully selected the most competitive and profitable products from a catalog of more than 500 items. Higher cost-per-click (CPC) bids were assigned to this priority product group to increase visibility and improve conversion performance. This strategy enabled more efficient allocation of the advertising budget by focusing campaign efforts on products with the highest sales potential while maintaining broad campaign reach. As a result, many of the promoted products achieved a high number of conversions and generated strong conversion value, significantly contributing to the overall effectiveness and profitability of the campaign.

Search Network Campaign

For the Google Ads Search Network campaign, we developed comprehensive sets of text ads featuring carefully selected headlines, descriptions, and ad extensions. The ad copy was created based on keyword analysis and user purchase intent, allowing us to effectively address customer needs and improve ad relevance. We tested a variety of messaging styles—from informational to strongly sales-oriented versions—which enabled continuous optimization of the highest-performing ad variations. At the same time, keywords were carefully selected and refined, while irrelevant search queries were eliminated through the use of negative keywords. The campaign also included strong calls to action such as “Contact Us,” “Buy Now,” and “Write to Us,” which significantly improved visibility in Google search results, generated highly valuable traffic, and directly supported the store’s sales objectives.

Performance Max, Display, and Remarketing Campaigns

The Performance Max and Display campaigns we implemented significantly expanded campaign reach and improved the effectiveness of our advertising efforts. Through Google Ads Performance Max campaigns, we reached new audiences across multiple channels simultaneously, including Search, Gmail, YouTube, and the Display Network. Automated optimization powered by Google’s algorithms contributed to higher conversion rates and more efficient budget utilization. Display campaigns supported both remarketing activities and brand awareness growth through visually engaging product creatives presented in multiple graphic formats. These ads were shown to users who had previously expressed interest in the offer, helping strengthen brand recognition and increase customer engagement. Remarketing campaigns allowed us to reconnect with users who had previously visited the website but had not completed a purchase. By re-engaging these potential customers with tailored advertising messages, we increased the likelihood of conversion and improved overall sales performance. The combined use of Performance Max, Display, and remarketing campaigns enabled more effective budget allocation, stronger campaign visibility, and better sales results.

Summary of Benefits

The store is experiencing steadily growing customer interest, which has translated into increased sales and stronger overall business performance. Thanks to optimized marketing activities, the website now attracts more valuable users and converts traffic into purchases more effectively. At the same time, the implemented strategies have created a strong foundation for further marketing development, enabling scalable growth and long-term improvement in online visibility and sales performance.

Increased Visibility and Traffic

The campaign focused on selecting highly relevant and high-intent keywords closely aligned with both sales objectives and user purchase intent. Key phrases such as “safflower oil,” “flaxseed oil,” and “beet juice” were directly connected to the store’s product offering and frequently searched by potential customers. Thanks to the launch of Google Ads campaigns, the store gained stronger visibility in Google search results for valuable keywords, significantly increasing the opportunity to reach genuinely interested customers.

Within the first few weeks, the campaigns generated additional high-quality traffic and improved overall online visibility. At the same time, technical and content optimization positively impacted website indexing and search performance. Combined with ongoing SEO and advertising optimization, these efforts contributed to higher rankings and increased reach across both paid and organic channels.

Sales Growth

To support sales growth, we selected highly relevant and frequently searched keywords focused on products and categories with strong purchase intent. Key phrases such as “castor oil,” “flaxseed oil,” and “beet juice” were closely aligned with the store’s product offering and actively searched by potential customers. Through the launch of Google Ads campaigns, the store achieved stronger visibility in Google search results for valuable commercial keywords, increasing the opportunity to attract highly interested buyers.

Within the first weeks of the campaign, the advertising efforts generated additional high-quality traffic and supported measurable sales growth. At the same time, improvements to the website’s technical structure and content optimization positively influenced indexing and overall search performance. Combined with ongoing SEO and advertising optimization, these activities contributed to increased visibility and broader reach across both paid and organic channels.

Better Control and Measurable Results

The implementation of advanced conversion tracking enabled precise monitoring of advertising campaign performance, including tracking add-to-cart actions, checkout initiation, completed purchases, and other key user interactions on the website. This provided accurate measurement of the effectiveness of all marketing activities. Access to detailed real-time data allowed for continuous performance analysis and faster optimization decisions, resulting in more efficient budget allocation and improved campaign effectiveness.

The client’s team also gained access to transparent reports and key performance indicators (KPIs), such as ROAS, conversion cost, and transaction volume. This improved understanding of campaign performance and provided greater control over ongoing marketing activities.

Email Campaign – Effective Promotion of Natural Products

To celebrate Black Friday, we launched a dedicated email marketing campaign for BazarZdrowia.pl, targeting customers interested in natural products, healthy living, and conscious nutrition. The primary goal of the campaign was to increase product sales and strengthen customer engagement among both existing customers and new audiences interested in the store’s offer. The campaign promoted selected new arrivals, bestselling products, and items with exceptional nutritional value, all presented through visually appealing and professionally designed email creatives. Personalized communication and carefully segmented recipient groups allowed us to tailor offers to customer interests and purchasing behavior, significantly improving campaign effectiveness.

The email marketing activities targeted an active and continuously growing subscriber base consisting of newsletter subscribers and customers who had previously interacted with the brand. In addition to supporting sales growth, the campaign helped strengthen customer trust, increase brand loyalty, and improve long-term customer relationships.

A key element of the campaign was a clearly highlighted 10% discount coupon, which served as a strong purchase incentive. The promotional code was prominently displayed within both the email content and graphic design, increasing visibility and encouraging users to take action. The limited-time nature of the offer created a sense of urgency, motivating undecided customers to complete purchases more quickly.

As a result, the campaign increased customer engagement, improved conversion rates, encouraged repeat purchases, and contributed to higher online store sales.

Client Testimonial

“Our goal was to achieve stable sales growth and store development, which we managed to accomplish not only through ads but also by improving visibility on Google. We received comprehensive support: from Google Ads campaigns, through website optimization, to the implementation of analytics. The results are clear—we have more customers, higher conversion rates, and a better-performing website. For us, this partnership is based on trust, regular communication, and tangible results, not empty promises.”

BazarZdrowia