Case Study: Markbram - firmero.com

Increased product sales thanks to a Google Ads campaign

At the start of our collaboration, MarkBram had a website showcasing its products but was not engaged in any online marketing activities. The online store operated without active promotion and was not integrated with analytics tools, requiring technical improvements related to website performance, loading speed, and content management.

The company’s growth efforts relied primarily on local contacts and referrals, which limited its ability to reach new customers and scale its online presence. As part of our collaboration, a new online store was designed and implemented, tailored to user needs and optimized for conversions.

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MarkBram is a company specializing in the design and manufacture of custom-made garage and industrial doors. The product range includes up-and-over doors, double-leaf doors, and steel doors, which can be produced in any size and color to suit the needs of each customer.

Services: AdWords

Industry: construction

Market: Polish

RESULTS OF THE COLLABORATION

3,500

Clicks

42,500

Impressions

0.70 PLN

Avg. CPC

PROBLEM AND CHALLENGES

Lack of advertising campaigns – The company was not using paid advertising channels such as Google Ads, which limited its ability to generate inquiries and acquire new customers online.

Poor local visibility on Google – The absence of SEO activities and PPC campaigns made it difficult for local customers to find the website through search engines.

Lack of analytics implementation – The website was not integrated with conversion tracking and analytics tools, making it impossible to accurately measure the effectiveness of marketing activities.

Lack of lead generation mechanisms – The website lacked prominent and compelling calls to action (CTAs) and contact options, limiting the number of inquiries generated from potential customers.

GOALS AND STRATEGY

Increase the number of inquiries – Precisely targeted Google Ads campaigns aimed at both the Polish market and selected local cities contributed to a higher number of customer inquiries.

Improve the online store’s visibility – SEO efforts increased the website’s visibility in search results for key keywords, including up-and-over garage doors, double-leaf garage doors, and steel doors.

Increase lead generation – A key objective of the marketing strategy was to increase the number of direct inquiries generated through contact forms and phone calls from potential customers.

Increase product sales in the online store – The launch of advertising campaigns and the implementation of effective customer acquisition tools on the website contributed to increased sales and overall business growth.

ACTIONS TAKEN

Launch of Google Ads Campaigns – Search campaigns were configured to generate customer inquiries, with a particular focus on local keywords such as “garage doors,” “garage door manufacturer,” and “steel doors.”

Campaign Segmentation – Separate ad groups were created for different product categories, including sectional, up-and-over, and industrial doors. This allowed for precise message targeting and better alignment with user intent

Creation of Engaging Ad Content – Ad copy was designed to highlight key benefits, brand differentiators, and strong calls to action encouraging users to contact the company or request a free quote. A comprehensive keyword analysis was conducted to identify the most effective search terms, improve traffic quality, and reduce ineffective clicks.

Implementation of Conversion Tracking – Conversion tracking mechanisms were implemented to measure leads, contact form submissions, and phone calls. This enabled accurate campaign performance monitoring and ongoing optimization.

Use of Ad Extensions – Ad extensions, including sitelinks, location extensions, and call extensions, were implemented to improve ad visibility and increase click-through rates (CTR). These enhancements allowed users to access key information more quickly and contact the company directly from the ad.

Advanced Campaign Reporting – The client received regular, detailed reports presenting key performance metrics, including keyword effectiveness, traffic sources, conversion data, user locations, and device-level performance. These insights enabled accurate assessment of campaign progress and supported data-driven optimization decisions.

ACHIEVED RESULTS

As part of the advertising campaign conducted for MarkBram, a company specializing in high-quality garage doors, excellent results were achieved in terms of both budget efficiency and sales performance. By investing a relatively modest budget, we generated a large number of impressions, increased brand awareness, and significantly improved sales results.

As a result of these efforts, the company strengthened its position in the garage door market and expanded its reach among potential customers.

KEY CAMPAIGN RESULTS

The campaign generated 62 conversions, including product add-to-cart actions, phone calls, and contact form submissions. This demonstrates a high level of interest in the company’s offering despite the nature of the industry, which is characterized by a longer purchase decision cycle. The very low cost per click (CPC) of PLN 0.70 indicates effective keyword targeting and precise ad placement. As a result, the campaign achieved high user engagement at a minimal cost. Given the high average order value, the cost per conversion remained within a profitable and sustainable range. This translated into strong campaign performance and delivered a solid return on investment (ROI).

ANNUAL REVENUE

By leveraging multiple customer acquisition channels, including Allegro and OLX, MarkBram was able to reach a broader audience, further increasing the effectiveness of its marketing efforts. As a result, over a 12-month period, the company generated PLN 90,908.62 in revenue while maintaining optimal customer acquisition costs and a strong return on investment (ROI). This strategy delivered measurable sales results and established a solid foundation for the brand’s continued long-term growth and online expansion. The charts below illustrate the results achieved and demonstrate the effectiveness of the marketing activities implemented.

The success of the project was driven by a carefully planned and consistently executed marketing strategy that combined digital marketing activities, website optimization, and ongoing brand awareness building. A key factor in achieving these results was the implementation of paid Google Ads campaigns, which enabled effective outreach to multiple target audience segments.

SUMMARY OF BENEFITS

Thanks to the implementation of Google Ads campaigns, the company achieved an increase in conversions, improved website traffic quality, and better alignment between its offer and user needs. Artificial intelligence–powered algorithms were used to support the campaigns, enabling advanced ad personalization as well as more precise planning, targeting, and optimization of marketing activities.

Increased conversions thanks to effectively managed Google Ads Campaigns

Thanks to a carefully planned and executed Google Ads campaign, MarkBram experienced a significant increase in inquiries and conversions, directly contributing to revenue growth.

Google Ads campaigns targeted at a clearly defined audience generated high-quality leads at a low cost per click (CPC), resulting in greater customer interest and an increased number of inquiries about specific products.

The campaign achieved a substantial increase in clicks and impressions thanks to compelling ad copy, the effective use of ad extensions (such as sitelinks), and precise keyword targeting. The click-through rate (CTR) remained at an excellent level of approximately 10%, demonstrating the strong relevance and effectiveness of the ads. The highest number of clicks came from mobile devices, confirming that the campaigns were well aligned with current user behavior and browsing habits.

The use of artificial intelligence–powered campaign optimization enabled greater personalization of advertising messages, increasing both their effectiveness and relevance. As a result, marketing activities became more precise and better tailored to the needs, behaviors, and expectations of potential customers.

Increase in inquiries and faster purchasing decisions

A new feature was implemented on the homepage to enable quick contact with a company representative by phone. This allows users to connect instantly with the company, significantly increasing the number of inquiries and shortening the purchase decision cycle, particularly for products that typically require more consideration, such as garage doors.

This enhancement not only improves the user experience but also supports faster purchasing decisions, resulting in higher conversion rates and increased sales. Providing direct access to a company representative also encourages greater user engagement, which in turn contributes to a higher number of completed transactions.

CLIENT TESTIMONIAL

“When we began working with the marketing team, the company operated primarily locally and did not engage in active online activities. The implementation of a Google Ads campaign, website optimization, and full analytics setup contributed to gaining visibility in search results and consistently acquiring new customers. Professional technical support also enabled us to streamline the website’s performance and better communicate our offerings. We appreciate the personalized approach and reliability in their work.”

The MarkBram Team
: Sales and Installation of Garage and Industrial Doors