Case Study: Computer-Alliance

How We Increased Sales and Visibility for a Company Selling Post-Lease Laptops

Operating in the e-commerce sector, the company specializes in the sale of post-lease IT equipment and aimed to strengthen its visibility in Google search results. The primary objectives included improving rankings for key phrases related to post-lease laptops, attracting new users through organic search, and increasing online sales through the website.

An additional goal was to strengthen the brand’s credibility as an expert within its niche market while improving traffic quality to generate more conversions and increase the number of completed online orders.

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Computer Alliance is a specialized online store offering post-lease laptops from trusted brands such as Dell, HP, and Lenovo. By focusing on reliable, high-performance, and cost-effective IT solutions, the company successfully serves both individual customers and businesses seeking dependable computing equipment.

Services: SEO, Email Marketing

Industry: Computer Hardware

Market: Polish

Results of the Collaboration

122%

Organic traffic

68%

Top 3 keywords

43%

Phrases in the TOP 10

Problems and Challenges

Based on our analysis, we identified several key challenges that required strategic improvements to enhance the website’s performance, visibility, and search engine rankings:

Improving Visibility – Increasing rankings for key search phrases and strengthening visibility in search engine results was essential for attracting more organic traffic and reaching potential customers.

Website Structure Optimization – Optimizing the category structure and implementing user-friendly URLs improved website navigation, usability, and SEO performance.

Content Expansion – Expanding product descriptions and publishing valuable blog content helped increase user engagement, improve keyword coverage, and support organic search growth.

Internal Link Building – Developing a stronger internal linking structure improved website authority, enhanced content discoverability, and supported better indexing in Google.

Goals and Strategy

Increasing Visibility on Google for Post-Lease Laptop Keywords
The primary goal was to improve rankings for key phrases such as “post-lease laptops” and “post-lease computers,” increasing the website’s visibility among users actively searching for these products.

Increasing Organic Website Traffic
We focused on attracting more organic traffic by improving search engine visibility and optimizing the website for high-value and frequently searched keywords related to post-lease IT equipment.

Increasing Conversions and Organic Sales
By improving content quality, website structure, and user experience, our optimization efforts were designed to increase conversions and generate a higher number of orders from organic traffic.

Building the Company’s Position as an Industry Expert
Creating valuable blog content, detailed product descriptions, and informative website resources helped strengthen customer trust and position Computer Alliance as a recognized expert in the Warsaw market for post-lease laptops and IT equipment.

Actions Taken

Content Marketing and Content Optimization

We created optimized content for key product categories, including post-lease laptops from brands such as Dell, HP, Lenovo, and Apple, which significantly improved the store’s visibility in search results. We also launched a blog featuring regularly published articles addressing the most common customer questions, such as “What should you look for when buying a post-lease laptop?” and “Best post-lease laptops for remote work.” This content strategy supported SEO growth while strengthening user trust, engagement, and the brand’s authority within the industry.

SEO Audit

Based on the audit results, we developed detailed optimization recommendations that were systematically implemented to improve the website’s search engine visibility and ensure better compliance with Google guidelines. The audit identified several technical SEO issues, including URL structure problems, incorrect redirects, missing meta tags, and duplicate content pages. Addressing these issues significantly improved the website’s technical performance, indexing quality, and overall SEO effectiveness.

Technical Optimization

A comprehensive redesign of the online store template was carried out to improve responsiveness, website performance, and overall user experience. As part of the page speed optimization process, image compression and performance enhancements were implemented, significantly reducing loading times across the website. In addition, the navigation and menu structure were reorganized to improve usability and strengthen SEO performance. URLs were also standardized into clear, search-engine-friendly formats, such as /laptops/dell-leasing, making website indexing more efficient while improving the browsing experience for users.

Internal Linking

A strategic internal linking structure was implemented between products, categories, and blog posts to improve website navigation, strengthen SEO performance, and support more effective indexing by search engines.

Local Optimization

Our efforts focused on increasing visibility for local search phrases such as “post-lease laptops Warsaw” and “cheap laptops Krakow.” By optimizing the website for location-based keywords, we improved local search visibility and increased the store’s ability to reach customers searching for post-lease IT equipment in specific regions.

Results Achieved

Since the beginning of our collaboration and the implementation of a comprehensive marketing strategy, the website has experienced a significant increase in search visibility, website traffic, and clicks from search engine results. Through effective SEO optimization, email marketing campaigns, and ongoing technical support, we successfully increased interest in the store’s offer while maintaining stable long-term growth. Website traffic became not only more consistent but also higher in quality, with users increasingly visiting the site with clear purchase intent. This translated into improved conversion rates, stronger sales performance, and measurable business results. The achieved outcomes confirm that a well-planned digital marketing strategy, supported by continuous optimization and technical development, delivers real and long-term business benefits.

TOP 3 Keywords

The number of keywords ranking in Google’s TOP 3 search results increased from 781 to more than 1,300, representing nearly 70% growth since the beginning of our collaboration. This significant increase reflects a substantial improvement in the brand’s visibility for high-value, purchase-intent keywords and a much stronger position in organic search results.

TOP 10 Keywords

The number of keywords ranking between positions 4–10 in Google search results increased from 2,550 to more than 3,600, representing nearly 43% growth. This result confirms the growing effectiveness of the SEO strategy and highlights the website’s increasing visibility for valuable search queries. The expansion of keywords within this ranking range significantly improves the potential for further growth into TOP 3 positions, supporting long-term increases in organic traffic and search performance. The achieved results demonstrate the effectiveness of the implemented optimization efforts and indicate strong potential for continued SEO growth in the future.

TOP 50 Keywords

The number of keywords ranking within the TOP 50 results in Google increased from 6,400 to 8,740, representing nearly 37% growth since the beginning of our collaboration. This result demonstrates the website’s growing visibility and expanding potential within long-tail search queries, creating a strong foundation for continued SEO growth and future ranking improvements. The increase in keyword coverage across the TOP 50 confirms that the implemented SEO strategy is delivering positive, long-term results and strengthening the website’s overall search performance.

Summary of Benefits

The implementation of a comprehensive SEO strategy—including technical audits, website optimization, content creation, link building, and local SEO activities—delivered measurable business results. Increased organic traffic, improved search visibility, and significant sales growth were among the key outcomes achieved through systematic optimization efforts. Thanks to continuous SEO development and ongoing performance monitoring, the company strengthened its position in Google search results and built greater trust among customers looking for reliable post-lease laptops at competitive prices. These long-term activities created a solid foundation for sustainable online growth, stronger brand recognition, and continued improvement in sales performance.

Increased Visibility and Traffic:

Strong Position in Local Search Results
The implementation of a well-planned local SEO strategy significantly increased the website’s visibility for location-based keywords in Google search results. Within just a few months of launching the SEO campaign, the website began ranking in top local search positions, while traffic generated from local keywords increased by several dozen percent. Most importantly, the growth in visibility translated directly into a higher number of inquiries and online sales, particularly from customers located in larger cities. As a result, the company became far more visible to users genuinely interested in purchasing post-lease laptops within their region.

Increase in TOP 10 Keyword Rankings
The growing number of keywords ranking within the TOP 10 organic results in Google significantly increased the brand’s visibility among users searching for post-lease laptops and related products. Higher rankings led to greater search exposure, increased website traffic, and stronger interest in the company’s offer.

More Keywords in the TOP3
In addition to the overall improvement in search rankings, a significantly higher number of keywords achieved TOP 3 positions in Google search results. This directly contributed to increased organic traffic, higher visibility, and stronger user engagement with the website.

Dynamic Growth in Organic Traffic
The website experienced strong growth in organic traffic, driven by improved search visibility and higher rankings for valuable keywords. This type of unpaid traffic is especially valuable because it comes from users who are genuinely interested in the company’s offer and are more likely to convert into customers.

Sales Growth:

A noticeable increase in organic traffic to the website.

A higher number of keywords in the top positions in Google search results.

A significant increase in the number of orders generated through organic search results.

Improved brand visibility and a stronger competitive position in the e-commerce market.

Greater customer trust thanks to valuable content and an improved website structure.

Keyword	Initial position	Current position	Position increase	Average number of searches
laptops Białystok	<100	1	99	210
laptops in Bydgoszcz	15	2	13	480
laptops in Gdańsk	10	1	9	320
laptops in Gdynia	18	2	16	110
laptops Katowice	<100	4	96	320
laptops in Kielce	<100	4	96	120
laptops in Kraków	22	2	20	880
laptops Lublin	<100	2	98	260
laptops Olsztyn	20	1	19	110
laptops Warsaw	30	4	26	1,300
laptops in Wrocław	15	5	10	880
laptops Łódź	<100	3	97	390

Email Campaign to Boost Sales and Customer Engagement

As part of our marketing strategy, we implemented a comprehensive email marketing campaign focused on increasing sales and maintaining regular communication with the store’s customers. The process began with the development of a detailed campaign strategy and a monthly newsletter schedule tailored to seasonal trends, promotional periods, and sales objectives.

For the campaign, we created personalized offers, discount codes, limited-time promotions, and sales campaigns available exclusively to newsletter subscribers. Email newsletters were distributed regularly twice a month to the store’s customer database, ensuring consistent and highly effective communication with the audience.

Comprehensive email campaign management included all activities related to the planning, design, optimization, and delivery of high-performing email campaigns:

Developing a strategy and schedule for monthly email campaigns.

Creating discount codes, promotional offers, and seasonal sales campaigns within the online store.

Sending newsletters twice a month to the store’s customer database.

Designing graphic banners and optimizing email creatives for campaign performance.

Segmenting the customer database to enable more precise audience targeting and personalized communication.

Client Testimonial

“We wanted to improve sales and reach customers more effectively—both through Google and by improving the website’s functionality. From the start of our collaboration, activities were well-planned and clearly communicated. A well-organized email campaign, optimized for our products, quickly translated into increased traffic and actual orders. At the same time, attention was paid to SEO and the technical aspects of the store—loading speed and site structure improved, and analytics and conversion tracking were implemented, allowing us to better monitor results. The collaboration is smooth and professional. I recommend them to anyone who wants to grow their e-commerce business with a focus on long-term results, not just quick clicks.”