Increased Keyword Coverage in the Product Catalog and Higher Blog Traffic
PROMIS is a Polish manufacturer of high-quality decorative printed packaging, specializing in custom designs for business clients. The company offers elegant boxes and other packaging solutions tailored to each client’s specific needs.
PROMIS stands out for its attention to detail, aesthetic craftsmanship, and flexible approach to fulfilling customer orders.
PROMIS is a Polish manufacturer of high-quality decorative printed packaging with over 20 years of experience. The company offers thousands of original designs and has completed hundreds of thousands of orders. PROMIS specializes in custom packaging solutions for business clients, providing elegant boxes and other packaging tailored to each client’s specific needs. The company stands out for its attention to detail, aesthetic craftsmanship, and flexible approach to customer orders.
Services: SEO
Industry: packaging
Market: Polish
RESULTS OF THE COLLABORATION
108%
Increase in the number of keywords
56%
Phrases in the TOP 10
52%
Phrases in the TOP 50
PROBLEM AND CHALLENGES
Low visibility for key industry-related keywords – The website did not rank highly for relevant search terms related to decorative packaging, resulting in the loss of potential customers at the early stages of the supplier selection process.
Lack of optimized content aligned with user needs – Existing product descriptions and landing pages lacked relevant keywords and valuable information, negatively impacting both SEO performance and the overall user experience.
Underutilized SEO potential in site structure, metadata, and internal linking – The website’s structure was not intuitive, and internal linking and metadata optimization were insufficient. The lack of well-crafted meta descriptions further limited visibility in organic search results.
A highly competitive market dominated by established brands with large advertising budgets – PROMIS had to compete with well-known companies offering extensive product portfolios, numerous landing pages, and strong promotional campaigns, requiring a more strategic and targeted SEO approach.
GOALS AND STRATEGY
SEO Audit and Technical Improvements – A detailed website audit was conducted to identify technical barriers limiting visibility in Google Search, such as incorrect redirects, missing tags, and indexing issues. Based on the audit findings, technical improvements were implemented to enhance page load speed, website structure, and compliance with SEO best practices.
URL Structure Redesign and Website Migration – A new SEO-friendly URL structure was developed in accordance with industry best practices. The website was then migrated to the new structure, with proper 301 redirects implemented to minimize indexing errors and maintain consistent traffic levels.
Creation of Valuable Content and Blog Development – A content strategy was developed to include new category descriptions, product pages, and blog articles. Each piece of content was optimized for both search engines and the actual needs and questions of potential customers, enabling the website to attract organic traffic through carefully selected keywords.
ACTIONS TAKEN
A technical SEO audit was conducted, identifying issues related to heading structure, indexing errors, and duplicate metadata. All identified issues were subsequently resolved.
A new category and product page structure was developed to improve indexing and enhance user navigation.
A series of articles and product descriptions was created and optimized for keywords such as “gift boxes,” “custom boxes,” and “packaging manufacturer.”
The company blog was expanded to improve rankings for long-tail keywords and strengthen the website’s authority.
Internal linking was implemented across the product catalog and blog to support SEO performance, improve navigation, and increase user engagement.
Ongoing technical and analytical support was provided to monitor the effectiveness of implemented activities and optimize them in line with the overall strategy.
ACHIEVED RESULTS
Since the launch of the new website, PROMIS has strengthened its search engine presence and increased the number of ranking keywords. Targeted keyword optimization, improvements to the website’s structure, and the regular publication of blog content have helped attract more qualified customers seeking personalized printed packaging solutions.
TOP 10 KEYWORDS
The number of keywords ranking in Google’s TOP 10 increased from 48 to more than 75, representing growth of over 56% compared to the beginning of our collaboration. This increase directly translated into higher organic traffic and improved visibility of PROMIS’s products and services in search results following the launch of the new website.
TOP 50 KEYWORDS
The number of keywords ranking within Google’s TOP 50 search results increased from 250 to more than 380, representing a 52% increase. This result confirms the effectiveness of our SEO efforts and significantly enhances the potential for additional keywords to move into top-ranking positions. As a result, the brand achieved greater online visibility, expanded its reach, and increased its potential to attract new customers.
SUMMARY OF BENEFITS
Since the launch of the new website, PROMIS has strengthened its search engine presence and increased the number of ranking keywords. Targeted keyword optimization, improvements to the website’s structure, and the regular publication of blog content have helped attract more qualified customers seeking personalized printed packaging solutions. As a result of these SEO efforts, PROMIS improved its online visibility, increased the number of customer inquiries, and achieved higher rankings for key keywords. These improvements enabled the company to maintain a strong competitive position despite the seasonal nature of the industry and intense market competition.
Effectiveness Report
The implemented SEO strategy resulted in a significant increase in the number of keywords ranking in Google’s TOP 10 for PROMIS. The number of keywords ranking within Google’s TOP 50 search results increased from 250 to more than 380, representing growth of approximately 52%. These results demonstrate the growing effectiveness of the SEO strategy and significantly increase the potential for additional keywords to achieve top-ranking positions in search results.
Increase in Blog Clicks and Content Optimization
Following the SEO optimization, the number of blog clicks increased, demonstrating growing interest in the published content. Additionally, product category descriptions were optimized by adding product images with internal links to relevant sections. This not only improved site navigation but also positively impacted Google’s indexing of the website, increasing its visibility in search results. New blog posts contributed to higher user engagement and increased the average time spent on the site.
Expanding the Store Catalog and Optimizing the Product Catalog
As part of the SEO efforts, the store catalog was updated with new category descriptions written in accordance with SEO best practices. The content was optimized for key keywords, helping to improve the visibility of individual products. As a result, the website became more user-friendly and search engine-friendly, leading to improved organic search performance on Google and making it easier for customers to find the products they were looking for.
| Keyword | Initial position | current position | rank increase |
|---|---|---|---|
| gift boxes | 100> | 30 | 70 |
| packaging manufacturer | 100> | 29 | 69 |
| box manufacturer | 12 | 8 | 4 |
| decorative box manufacturer | 3 | 1 | 2 |
| alcohol boxes | 30 | 18 | 12 |
| custom box | 16 | 12 | 4 |
CLIENT TESTIMONIAL
“We recommend company for their professional approach to SEO and their commitment to improving our website’s visibility. Thanks to their work, we’ve seen a significant increase in the number of inquiries, and our Google rankings have improved, which has directly led to increased sales. The effective solutions provided by the team, as well as regular monitoring and optimization of activities, have allowed us to achieve measurable results. We are fully satisfied with our collaboration and will certainly continue working with them in the future.”
The Promis Team
, Manufacturer of Printed Boxes
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